If you have been a website designer or a affiliate marketer then you know the only way to success is through real and true organic traffic. Organic traffic means that the person who visits your website is interested in the information or product that you are offering. The more organic traffic or visitors you get to your website then the more sales you can generate if you are offering a product for sale. There are a few ways in which your design of your website can make a big difference when you are talking about attracting website visitors to your site. Bellow I will explain a few ways on how to do this.

The first piece of advice I am going to give you is how to construct your sales message if you are selling a product or service. This can be useful for affiliate marketers also. It is important when you write your sales message that you do it in a way that is personal to you and the potential customer who is reading the sales message. You may have all heard of the saying ‘by the word of mouth’ well that means that the message or service has been recommended by someone else and that is normally a friend of the person who has advised the customer of your service or product. Word of mouth is great because it normally means that your product has hit off well with another customer and that person thinks you are offering a good deal. So what has this got to do with a sales message you might be asking. Friends can normally be trusted and any information from a friend is direct and personal so if you write your sales message in that fashion you are going to get people listening and taking notice of what you have to offer. Remember to keep your information directed to the individual person and not directed to the whole world when you write your sales letter.

The second way you can improve the sales or visitors you are getting to your site is to ask for testimonials and ask your customers to leave comments. I suppose you could say that you are utilizing the phrase of ‘word of mouth’ again but in this instance it is ‘word of text’. When you ask for testimonials on your website it is a good idea to post both good comments of course but also include comments that are of a neutral nature or even bad comments. You may be saying to your self why should I post bad comments on my site? Would that not lead to people going else where! Well if you post bad comments on your site then it will look as though you are a genuine person who sometimes makes mistakes. You can reply to these bad comments and show that you are actually looking after the customer who is or has had a bad experience with your service and you can show that you are doing the best to rectify there complaints. That shows you are a respecting and responsible business and you put the customer first. Personally if I see ALL good comments about a business or service then I stand back and think are these testimonials true or are they made up?

Also another great way to project your business message is to have a good logo or graphical image that gives your business message to the person who is visiting your site the information he requires. A good logo and a good slogan can say a thousand words. Not everyone who visits a website reads all of the information but one glancing look at a logo and your slogan will help to give them an idea of what your business is about.

If you are an affiliate marketer then a good way of attracting more sales is by offering bonuses with that sale. One good way of doing this is to offer ebooks that have reseller rights on the topic of the product you are selling. Most good ebooks are books that offer good practical information to the person who is looking to buy your product. You could call this an extra incentive to buy your product because the customer will be getting something else for free if they bought the product you are offering from YOUR site. Also tell the visitor or prospective customer of the value of the product you are offering free. For example if you have got a ebook with reseller rights then state how much it would cost them if they bought that ebook but then tell them that they will be getting that ebook completely free and they will be saving that amount of money if they bought your product.

The main thing now to mention is to make it clear on how the person can buy your product or service. Make a clear ‘BUY IT NOW’ button on your site so they know where to go to pay for the product you are offering.

I hope this information has been of some use to you and I hope you all the best with your website or online business.